Our Mission

The fastest way to change society is to change the minds of those who lead it

The best founders don’t just scale their companies, they scale themselves. Coaching isn’t about following advice; it’s about sharpening perspective and making better decisions, ultimately becoming a better leader. Titan empowers titans of industry to achieve peak mental performance and operational excellence through evidence-based coaching and performance psychology, tailored to the unique demands of Series A to C founders.

In the rapidly evolving landscape of professional coaching and performance psychology, there exists a unique opportunity to redefine excellence. Titans of industry require a service that transcends traditional boundaries.

Titan is addressing this gap, ensuring that our clientele, leaders who are accustomed to navigating the complexities of high-stakes environments, receive unparalleled support tailored to their distinctive needs.

The journey

Coaching had no quality bar. We built one.

The problem

Coaching has no bar to entry: anyone can call themselves a founder coach, most platforms optimise for the size of their network, and a founder who asks around ends up with whoever helped their investor. AJ's verdict on the industry, after years inside it: a lot of the blind leading the blind. The result is the number every founder knows: three or more failed coaching relationships before finding someone they love.

AJ's journey

AJ lived that problem before Titan existed. As an early data scientist at Calm, Oura and Akili he worked with some fifty coaches, and interviewed more than 1,600 coaches and psychologists along the way, looking for the few who actually changed how a leader performs. The ones who did had either done the work themselves or coached that exact situation successfully, more than once. That became Titan's bar: done it themselves, or seen it done well.

Dave's journey

Dave came to the same problem from the founder's chair. He founded Passbase, raised $17M, scaled a B2B SaaS company through the stages Titan now coaches, and sold it in 2023, after five years launching moonshot projects at Alphabet and Google X. He had used coaches the whole way, and knew the difference between a good one and a credentialed one.

Titan

Titan began inside Aware Healthcare Inc., the company AJ built to solve quality in mental health care. In 2024 Dave joined and they both went all in on founder coaching under the Titan name. The method has not changed since the first match in 2024: a one-hour discovery call, three matches drawn from each coach's track record, trial sessions with two, and a free re-match whenever the company's stage outgrows the coach. Today 250+ Series A to C founders work with a Titan coach, from Wispr Flow, OpenRouter and Pylon to Nooks, Superpower and ZBiotics. How an engagement works and what it costs.

Who are Titan's coaches?The 48 coaches, the bar every one of them cleared, and the five kinds of coach.Meet the coaches →What is founder coaching?How a Titan engagement works, step by step, and what it costs.Read about founder coaching →

Our founders

Meet the founders

AJ Goldstein

Co-Founder and CEO

Data scientist in the founding years of Calm, Oura and Akili, then eight years and 1,600 coach interviews in search of the ones who change how a leader performs. He runs every founder's discovery call.

Dave McGibbon

Co-Founder and CPO

Founded and led Passbase (raised $17M, acquired 2023) after five years launching moonshots at Alphabet and Google X. He builds Titan's product and the coach data behind every match.